The third type of lead we all need to be generating are referrals: Referrals are my most valuable set of leads. Just like in sales, they are opportunities referred to you by someone who loves what you are doing. They might come from your Pastor, another department, an active volunteer in your ministry, or through parents who are sharing about what your department is doing. These are usually the easiest leads to convert into active, serving, volunteers.
There are two key things you can do to generate quality referrals.
Keep in mind generating leads is only the first step in the process of growing your ministry team. Once you have identified potential volunteers you need a process to capitalize on their potential. Your goal is to identify potential volunteers and convert them into ministry volunteers. You will need to develop a system to
Ministry leads are a key piece to having and maintaining a fully staffed, trained, equipped, and released ministry team. What steps can you take this week to generate more cold, warm and referral leads for your ministry?
Author: Andrew VanDerLinden – Church Ministries and Children’s Pastor at Trinity Church in Lake Worth, Fl.